The short version: Cue sends promotional SMS only to ticket buyers who explicitly opt in at checkout. We send a few messages a month at most. Reply STOP at any time to unsubscribe, HELP for assistance. Msg & data rates may apply.
01
The Cue messaging program
Cue Labs LLC operates a customer analytics and event ticketing platform at cueup.co. The Cue SMS program is a promotional (marketing) messaging program that sends text messages to ticket buyers who have opted in at checkout.
Messages are sent from a Cue-operated toll-free phone number on behalf of the event organizers a recipient has previously purchased tickets from. Message content is limited to:
- Announcements about upcoming events from organizers the recipient has previously purchased tickets from
- Early access and presale notifications for those organizers' events
- Limited-time ticket offers and promotions for those organizers' events
Order confirmations, event reminders, ticket transfer notifications, and login verification codes are sent via email and through Twilio Verify — they are not sent through this SMS program.
02
How recipients opt in
Cue collects SMS consent at ticket checkout. The consent checkbox is unchecked by default and the recipient must affirmatively check it. Consent is not a condition of purchase — tickets can be purchased without opting in.
The checkout page shows this opt-in:
Phone numbers are not shared, sold, or rented to third parties. SMS consent is stored separately from email marketing preferences and is honored independently — opting out of SMS does not opt you out of email, and vice versa.
03
Sample messages
Every message identifies Cue as the sender and includes opt-out instructions. All messages are promotional in nature. Examples:
04
Message frequency & fees
Frequency. Message frequency varies based on the activity of the organizers a recipient has purchased tickets from. A typical subscriber receives 2–4 promotional messages per month.
Cost. Cue does not charge for SMS messages. However, message and data rates may apply depending on the recipient's mobile carrier and plan. Cue is not responsible for carrier fees.
Carrier support. Cue's messaging program is supported on all major US carriers (AT&T, Verizon, T-Mobile, US Cellular) and most regional carriers.
05
Keywords & commands
Reply to any Cue message with one of the following keywords to control your subscription:
| Keyword | What happens |
|---|---|
STOP |
You will be unsubscribed from all Cue marketing messages. We will send one final confirmation message and then nothing further. STOPALL, UNSUBSCRIBE, CANCEL, END, and QUIT behave the same way. |
HELP |
You will receive a message with our support email and a reminder of how to opt out. INFO behaves the same way. |
START |
If you previously opted out, you will be resubscribed. UNSTOP and YES behave the same way. |
Standard responses recipients receive:
- After STOP: "You have been unsubscribed from Cue messages. No more messages will be sent. Reply START to resubscribe."
- After HELP: "Cue: For help, contact support@cueup.co. Msg & data rates may apply. Reply STOP to unsubscribe."
- After START: "You are resubscribed to Cue messages. Msg frequency varies. Reply STOP to opt out, HELP for help."
06
Carrier disclaimer
Mobile carriers are not liable for delayed or undelivered messages. Cue uses Twilio as our messaging provider and a registered toll-free number that complies with carrier requirements for transactional and promotional messaging.
Delivery to ported numbers, prepaid plans, and certain international carriers may be limited.
07
Privacy
Phone numbers and SMS consent records are stored according to our privacy policy. We do not share, sell, or rent phone numbers to third parties for marketing purposes. Phone numbers are used only to deliver the messages described above.
If you delete your Cue account, your phone number and SMS consent record are permanently removed within 30 days, except where retention is required by law.
08
Contact
Questions about Cue's SMS program, opt-out problems, or compliance inquiries:
Cue Labs LLC
support@cueup.co
cueup.co